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Listen up, Tupperware ladies, the 21st century presents...Eco-Moms!

Move over, Tupperware. The EcoMom party has arrived, with its ever-expanding "to do" list that includes preparing waste-free school lunches; lobbying for green building codes; transforming oneself into a "locovore," eating locally grown food; and remembering not to idle the car when picking up children from school (if one must drive). Here, the small talk is about the volatile compounds emitted by dry-erase markers at school.

There is an alliance 9,000 strong across the country devoted to the greening of their homes, with blogs and websites like "Green and Clean Mom" and "Eco-chick." There are activist sites, like the comprehensive site, "New American Dream," which even has a page on how to pull off a "cheap and green" wedding.

Naturally, the Eco-mom movement springs directly out of the "Eco-anxiety" caused by Climate Change, sometimes taken to the extreme:

The notion of "ecoanxiety" has crept into the culture here. It was the subject of a recent cover story in San Francisco magazine that quotes a Berkeley mother so stressed out about the extravagance of her nightly baths that she started to reuse her daughter's bath water.

It's certainly an extreme example, but entirely natural given the calamitous effects facing humanity from Climate Change. But the real issue is that these moms are "surrounded by materialism trying to figure out how to create a life more oriented toward intrinsic values," as Tim Kasser, an associate professor of psychology at Knox College in Galesburg, Ill., and the author of "The High Price of Materialism," remarked recently.

The article details this new movement which will only get bigger as Climate Change becomes our primary concern over the next decade.

Join the alliance today!

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